PROJECT NAME

Insights Newsletter

ROLE

Art Direction

Graphic Design

Illustration

DESIGNERS

Edmund Tay

Eden Wei

Nick Xu

Beryl Zheng

A team of 2 managed, designed, illustrated and edited PepsiCo Greater China’s first Insights Newsletter in collaboration with PepsiCo’s Insights team.

The Insight Newsletter is a monthly editorial project that focuses on the latest trends and insights that we have collected then designed and edited to make it a digestible and visually pleasing content.

The team usually comprise of 1 designer together with Insight team's representative to put the first draft together. My role is to lead the overall direction of each issue together with my partner Eden and occasionally get helping hands from other designers to contribute in design and illustration.