Edmund Tay


Lanvin Group



Art Direction

Graphic Design

Lanvin Group – the global luxury fashion group formerly known as Fosun Fashion Group – has officially unveiled its new brand identity that represents the Group’s intent to build a global portfolio of iconic luxury fashion brands. Labbrand has developed a strategic design solution communicating Lanvin Group’s commitment both to its heritage and to its determination to be an innovator in the global luxury market.

The adoption of the globally recognizable Lanvin brand as the Group’s new name echoes the entrepreneurial spirit of the founder Jeanne Lanvin with her obsession for innovation and creativity.

Bringing forward the brand’s legacy and tradition of innovation, the new Lanvin Group Signature embodies the sophisticated essence of the Lanvin Wordmark whilst advancing with a culture of inclusivity and diversity under a shared platform.

Retaining the Didone contrasted letterform elegance and typographic (base) structure, the modulated sans-serif design is crafted with respect to heritage and adaptive to modern media, pioneering new standards as the first global luxury fashion group originated from China.

The Lanvin Group brand universe is further manifested through a new website experience that exemplifies fluidity and agility.

The rebrand is a celebration of the Group's inclusive and diverse ecosystem that invigorates heritage brands, nurtures talents, and fosters ingenious ideas.

Collaborating closely with the Lanvin Group team, we has established an authentic universe that is distinctive and ownable, marking a new era for Lanvin Group as it embarks on a new phase of growth both globally and in China.