PROJECT NAME
Swoop
ROLE
UI/UX
Branding
CO-CREATORS
Jonathan Koh
Aid work, to most people, it’s boring news. Story from countries far away, making it far too easy to ignore. What’s worse, it doesn't help the current conversation about aid is poorly represented by the media. We want to change the conversation around aid by opening it up from a unique and entirely new perspective. 30,000 feet directly above it.
Introducing Swoop. Stories of aid projects that aren’t being told. Stories of partnerships, progress and self-reliance. It’s a unique storytelling platform designed for use while flying, integrated into your seat-back in-flight map and gives thousands of successful charities, volunteers, and aid recipients a platform to tell their amazing stories as you fly over them.
Swoop allows you to digitally swoop down to discover interesting aid projects. You can also choose which kind of project you’re interested in, the type of story and who you’d like to hear it from and we’ll take you from your seat to them in seconds. Giving you the information you need on the way down so you can see a much bigger, educated picture and if you want, donate in real-time.
Choose which kind of project you’re interested in, the type of story and who you’d like to hear it from and we’ll take you from your seat to them in seconds. Giving you the information you need on the way down so you can see a much bigger, educated picture and if you want, donate in real-time.