Pepsi Mini is a new-old product offering from the line of products from Pepsi. We saw an opportunity with the Chinese market for a quick shot of fun with less guilt product offering and quickly explore a few avenues to call to that proposition.
It is a campaign idea that even though small in size, it comes with great possibilities. We play with the hyperbole contrast between small and big to further emphasize on the physical attributes of a mini can. The expression becomes our campaign language that stays true to the boldness of the Pepsi brand.The idea is highlighting the story of David vs Goliath. Despite small in size, the fun doesn't have to be small. We express it through a simple contrast comparison between the product and a super-sized fun item.
Designed with Ron Yee and Beryl Zheng at PepsiCo.
This is an internal conceptual experiment only and does not represent Pepsi or PepsiCo in anyway or form.