Edmund Tay


Up Up Films



Art Direction

Graphic Design

Up Up Films is an independent film production house based in China and Malaysia. Its mission is to build and groom small but impactful storytellers yet to be told by an under-represented group of filmmakers.

The Brand Signature expresses "Onwards and Upwards" with the step-up trajectory layout through a cheeky typography play. Designed to break the traditional mould of image-making, the Brand Signature directs the entire Brand's Visual Language.

Our Brand Visual Language defines through a step-up framing mirroring the Brand Signature. It gives an instantly recognisable visual language distinct and ownable only to Up Up Films.